Whether you believe it or not the colours in your website colour scheme will influence the buying decisions of your website visitors.
Colours affect our moods and emotions and play a significant role when it comes to forming an opinion about a brand or a product.
And if we are to believe the experts when they say people make up their minds within 90 seconds from their initial interaction. And over 60 percent of the assessment is based on colours. Then it makes perfect sense to make sure you use the right colours in your website colour scheme to:
- Influence the moods and feelings of your website visitors
- Focus attention to the important areas of the web page
- Differentiate your products and services from your competitors
And remember your website is there for a reason – to get your visitors to take action.
- It could be to sign up to an email list
- It could be clicking on a ‘follow me’ social media button
- Or it could be clicking on a “Buy Now” button.
Whether your visitors take action and click on that Call-to-Action is very much influenced by how they feel at the time. And that feeling is greatly influenced by colour.
Red is hot.
Red is strong, dynamic and passionate.
Use red as an accent colour. (Too much is overwhelming).
Coca Cola is red.
Orange is full of energy.
Orange is warm rather than hot.
Orange invites visitors to do something (Like click a button).
Amazon is orange.
Blue is safe.
Blue is trustworthy, dependable.
Blue is calming.
Facebook is blue.
Green is refreshing.
Green is relaxing and inspiring.
Green represents harmony and balance.
Groupon is green
Purple is abundance.
Purple is imagination, creativity.
Purple is spiritual and romantic.
Yahoo is purple
Colour in Marketing
When deciding on the website colour scheme to use on your website look to your potential customers, who they are, their culture, gender, their age group.
Look at your competitors, what is in their website colour scheme.
Consider how you want your website visitors to perceive you. Your brand.
Only then select the colours you want to be.